Thursday, January 17, 2013

American Airlines re-brands


Aaaaaw man... In an effort to spur their troubled business, American Airlines has chosen to re-invent themselves, along with re-designing their corporate branding.



This shit happens all the time, but it's notable here (to me at least) since previously American Airlines held court in the Design Monarchy with one of the most perfectly crafted logos ever. That double AA, in blissfuly ubiquitous Helvetica, stood the test of time for 45 god damn years.

Time marches on...

Becoming a New American