Tuesday, October 30, 2012
It's not like the precursor is a shining example of seasoning labeling, but I do like the tall, narrow family lettering and have always been partial to food illustration. The "value priced" banner is a bit tacky. But overall the simplicity works.
The refresh gives the photo center stage and places a stronger emphasis on the McCormick brand itself. The type, color, and overall layout is a bit on the bland side.