Thursday, March 24, 2011

Mac and Cheese Refresh


You may have noticed (or not) the bold new design on boxes of the Kraft classic. It's actually been out for a while now, but each time I see it I take a second look. There have been quite a few designs over the years but they haven't strayed far from home.

This design literally turns the heritage upside down! Another small detail that's so subtle it barey registered: That box has got a spoonfull of mac and cheese-- on a fork.

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