Saturday, June 12, 2010

Jello puts product before brand

On the left we see the design from a thankfully fading era of overtly gaudy packaging, a few boxes still in stock on the store shelves. A mishmash of approaches, all elements competing for attention with the product itself lost in the fray.

But on the right we have a cleaner, classy layout that puts Jello's presentation of the product front and center. Bastard child multi-branding of Oreo is relegated to a small but featured flourish, as it should be.

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