Friday, July 04, 2008

New Label Alert: Lifesavers


Man, I haven't picked up Lifesavers in a loooong time. But this new wrapper caught my eye, although it's been so long that I can't say with any accuracy how new it is. However it is new enough to not yet be reflected on the official web site as of this posting.

Still, it's slick. An unexpected use of dark colors and the stacking bands, called out with the bright white rounded type, which may or may not be Frankfurter. Because it could not possibly be Arial Rounded.

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