Tuesday, April 10, 2007

Newer Label Alert: Orbit Gum

Has anyone noticed the proliferation of new gum over the last couple of years? I especially like how many completely eschew the standard wrap packaging for intricately constructed envelopes. Wrigley's Orbit is one such gum, and began with a minimalist design that relied on the strength of its logo. Eventually the line expanded with new flavors that continued the look with bright colors. But in an extremely short turnaround (in shelf life time) Orbit has upped the ante by introducing analogous-colored gradation and flourish to liven things up across the line.

PS, the Orbit spokeswoman? It's Vanessa Branch.

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