Monday, April 09, 2007

New Label Alert: Kraft Mayo

Kraft Foods gets a little crafty with a brand-spanking-new treatment on a condement label that's traditionally slow to change. Note the ever-so-slight bevel implied of the Kraft logo and the feux-extrusion to the "Mayo" (which is actually an offset type layer coupled with a handy exclusion highlight on top). I see where's you're going Mayo, can a true 3D type treatment be far behind??

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